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Speak up now marketing in times of climate crises
de Wim Vermeulen
chez LANNOO
Paru le 17/06/2022
34,99€
Disponible sur commande
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- EAN
- 9789401486255
- DATE PARUTION
- 17/06/2022
- SUPPORT
- Grand format
- PAGES
- 200
- POIDS
- 0.452g