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Speak up now marketing in times of climate crises

Speak up now marketing in times of climate crises

de Wim Vermeulen

chez LANNOO

Paru le 17/06/2022

34,99€ Disponible sur commande
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To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
EAN
9789401486255
DATE PARUTION
17/06/2022
SUPPORT
Grand format
PAGES
200
POIDS
0.452g