Lessons Learned of ASML

- Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. - Shows how early, bold decisions shaped long-term succes. - With full colour photo insert pages. WHY? - A wonderfully told narrative. Scientifically grounded and closely. - Forty years backstage: how choices were made and carried through. - Clear analysis and brief reflection questions for your own context. WHAT? - Each chapter uses a tailored strategy and innovation lens to clarify what changed and why. - With crisp mini-cases and direct quotes - people, choices and consequences in view. - "Pause & Reflect" interludes after each chapter. WHO? - For everyone fascinated by the remarkable growth story of a tech company. - Leaders in knowledge-intensive industries. - Entrepreneurs and scale-ups. - Students, educators, and policymakers. "Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened." - Gjalt Smit, 1st CEO ASML