Label and Packaging design

Wrap it up, unwrap it, and wrap it up again. In one form or another, we have to deal every day with packaging, There's almost nothing that cannot be wrapped up. There's special packaging for almost everything - consumer's goods, clothing, food, even plants and living animals. The perfect packaging is rounded off by a distinctive label. Some are merely functional and plain, some are inventive and more aesthetically pleasing. A much more interesting and rewarding field of work than one would imagine! Therefore, we've collected the best works in the field of package & label designs - realized or not - in 2D, 3D, as a photo or just as a sketch. How would you wrap it up? Après une introduction en allemand et anglais, l'ouvrage propose des photos sur les marques et leurs packaging, accompagnées de légendes.